Ink Rider
Privacy Policy
Last updated October 8, 2026
Ink Rider is a side-view BMX game from MayBolt Media. This policy covers the Ink Rider apps for iOS and Android. It says, as plainly as we can, what the game collects, why, and what you can do about it.
The short version
There's no account with us, and no sign-up for one. Your coins and progress stay on your device. The game shows ads through Google AdMob, and AdMob also takes bids from Unity Ads. Ads load only after Google's consent tool allows them. Firebase Analytics counts how the game is played, under the same consent. On iPhone, Apple's tracking prompt decides whether ads can use your advertising identifier. Game Center on iPhone and Google Play Games on Android are optional. Each of these is described below.
What MayBolt Media collects directly
Nothing. We run no servers for this game and receive no personal information from it. Your coins, best score, achievements, and settings stay on your device, in the operating system's normal app storage. Uninstalling the app removes them.
Your coin wallet
Your coin balance is stored only on your device. It is never sent to us, to a server, or to Firebase. On Android, the system's automatic app backup includes it, and on iPhone, your device backups include it. Ink Rider doesn't use iCloud.
Advertising
Ink Rider shows ads through Google AdMob. Unity Ads (run by Unity Technologies) is mediated through AdMob: each time the game asks for an ad, AdMob also takes a bid from Unity Ads, and whichever bid wins serves the ad. Data from this is shared with those ad partners for advertising and measurement.
The ads are a banner, full-screen (interstitial) ads, and rewarded ads:
- The banner sits on the results page after a ride. It never shows during a ride or after a crash.
- A full-screen ad can show when you tap Ride Again after finishing a ride. It never shows after a crash, in your first 3 finished rides, or in the first 3 minutes of a session. After that, it shows at most every third finish, at least 2 minutes after any other ad, and no more than 4 times a session.
- Rewarded ads play only when you pick one. Double It doubles the coins you just earned. Keep Riding lets you carry on after a crash. You can also keep riding for 100 coins instead of watching an ad.
To bid on, show, and measure ads, Google and Unity may collect and process:
- Device and advertising IDs: your device's advertising identifier (the IDFA on iOS, the Advertising ID on Android), when the platform and your choices allow it, and identifiers their own code creates for this install of the game;
- Your IP address, and an approximate location from IP;
- Device and software details such as model, operating system version, language, screen size, and network type;
- Ad interaction data: whether an ad was shown, whether you tapped it, and whether you watched it;
- Diagnostics about how their ad code is running. Google's ad code reports its own crashes and performance to Google, and Unity's ad code reports its own diagnostics to Unity.
The game tells Google and Unity that Ink Rider is not directed at children. Google and Unity each decide independently how to use the information above, under their own privacy policies:
- Google AdMob: policies.google.com/technologies/partner-sites and policies.google.com/privacy
- Unity Ads: unity.com/legal/game-player-and-app-user-privacy-policy
Your choices about ads
Google's User Messaging Platform (UMP) is the consent tool for these ads. The game checks with it each time it starts, before any ad loads. Ads load only when UMP allows them. Where no consent is given, no ads are requested. UMP records your choice, and the game passes it on to Unity Ads before any ad request.
In the EU, the UK, and the EEA
In the EU, the UK, and the EEA, UMP is Google's consent message for personalized advertising under the GDPR. Where that message is shown, you can consent or refuse.
In US states with privacy laws
Some US states, California among them, let you opt out of the sale or sharing of personal information and of targeted advertising. Where Google's tool determines one of those laws applies, UMP is where that opt-out is offered.
Changing your mind
Where UMP says you need a way to change your choices, the game shows a Privacy button on the results page and on the screen before a ride. Tap it to open UMP's privacy options and change or withdraw your consent. If you withdraw it, the game stops loading ads and removes any that are waiting.
On iOS
On iOS, the advertising identifier is the IDFA. The game can show Apple's App Tracking Transparency prompt, in our own words, during the consent step. Ink Rider never reads the IDFA itself. It only checks your answer to that prompt. Google's ad code can read the IDFA only if you allow tracking. If you don't, iOS withholds it. You can change this any time in Settings, under Privacy & Security, then Tracking.
On Android
The advertising identifier on Android is the Advertising ID. You can reset or delete it in your phone's Ads settings. Deleting it means apps get no advertising identifier at all.
Analytics
Ink Rider includes Firebase Analytics, from Google. We use it to see how the game is played, so we can tell whether an update helped or hurt.
The game logs these events of its own:
- Gameplay progress: when a ride starts, finishes, or fails, with the level, stars, score, coins picked up, and whether the ride ended in a crash or ran out of helmets;
- Tricks: which tricks you land, how many, and how cleanly;
- Shares: when you share a comic page, with its level and stars;
- Ad offers: which offers are shown, and whether you took one with an ad or with coins.
None of these events carry an ID from us, and the game sets no user properties. Firebase also records the events Google collects automatically, such as the app being opened and a session starting, along with an app instance identifier, the device model, the operating system version, the app version, the language, and an approximate location from your IP address. There is no account with us, so none of it is tied to your name or email, and we don't receive a copy on a server of our own.
Analytics follows the same consent as ads. Collection stays off until Google's consent tool has an answer, and every consent setting starts as denied. Where no consent law applies, the game allows analytics, and on iPhone it allows ad-related use only if you also allowed tracking. Where consent is required, your choices in UMP decide. If you withdraw consent, the game turns analytics consent off again.
Google's description of what Firebase Analytics collects, and how long it keeps it, is on the partner-sites page linked above. We don't run a crash-reporting service of our own.
Game Center and Google Play Games
Ink Rider can use Apple's Game Center on iPhone and Google Play Games on Android. There is one leaderboard, Best Score, for your best finished ride. There are 14 achievements for tricks, landings, finishes, and crashes.
Signing in is optional, and the game plays the same without it. Once the opening screen and How to Play are closed, and you are not in a ride, the game checks whether you are already signed in. On iPhone, Apple's sign-in screen never opens on its own. It opens only if you tap Leaderboard or Achievements on the results page. On Android, Play Games runs its own automatic sign-in check, and a tap can open its sign-in screen. If you say no, those buttons stay hidden until you next open the app.
After a sign-in, achievements you've earned and your Best Score are sent to Apple or Google, never during a ride. To match its on-device record to the right player, the game uses the platform's player ID and stores only a salted SHA-256 hash of it on your device. We don't receive the ID or the hash. Sign-in, achievements, and the player ID are not written into the game's Firebase events.
Apple and Google run these services under their own privacy policies:
- Apple: apple.com/legal/privacy
- Google: policies.google.com/privacy
Sharing a comic page
You can share a finished ride as a comic page. The game draws the page on your device and hands it to your phone's share sheet, and you choose where it goes. We don't receive the image.
Ratings
After a finished ride, the game may ask the App Store or Google Play once to show its rating prompt. Apple or Google decides whether the prompt appears. Your rating goes to them, not to us.
Children
Ink Rider is a general-audience game. It isn't directed at children under 13, and we don't knowingly collect personal information from anyone under 13. If you believe a child has provided personal information through this game, email us and we'll act on it promptly.
How long data is kept
We hold no personal information, so there's nothing for us to keep. Data that Google and Unity handle for advertising and analytics, and that Apple and Google handle for Game Center and Play Games, is kept according to their own policies, linked above. Everything the game stores on the device is removed when you uninstall the app. Copies in your own device backups follow your backup settings.
Deleting your data
To ask for deletion, email [email protected]. Because there is no account with us, the in-game data lives on the device, and uninstalling the app removes it. We don't keep a copy to delete. Ad and analytics data is handled under Google's and Unity's policies, linked above. Play Games scores and achievements can be removed from your Play Games profile or your Google account. Game Center data is Apple's.
Your rights
Depending on where you live, you may have the right to access, correct, delete, or restrict the use of personal information about you, and to object to its processing. Because MayBolt Media holds none, those requests about advertising and analytics data are best sent to Google or Unity, and requests about Game Center or Play Games to Apple or Google, which control that data. If you're not sure where to start, email us and we'll point you to the right place.
If you live in California or another US state with a comparable law, you also have the right not to have your personal information sold or shared for cross-context behavioral advertising. We don't sell personal information, and we don't receive any to sell. The ad networks above may use data from the game for personalized advertising, which some of these laws count as selling or sharing. The US-states section above explains how to opt out.
Changes to this policy
If this policy changes, the new version goes up at this address with a new date at the top. The October 8, 2026 version covers Ink Rider with ads, analytics, Game Center, and Google Play Games.
Contact
Questions about this policy
Questions about this policy, or about privacy in Ink Rider, come straight to us.
Privacy questions
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